How many times have you switched channel, radio hopped or not finished reading a post online?

Well your prospects and customers are no different. Our time is so precious, so constrained, that you need to hit the right person, with the right message at the right time to be worthy of their attention.

This is where Nuddy Media can help. Together we can build an effective content strategy to give you the best chance to be heard, whether that’s the launch of your latest gizmo, a personal blog post or looking for your next hire.

Content strategy

Through content, you are building a dialogue between your brand, customer or prospect

You are taking them on a journey and building trust. Every one of us has access to oodles of information at our fingertips thanks to Google.

This has meant that a typical buying journey has been shortened and to a certain extent, your ability to influence lost. But only slightly, as with the right content strategy you can influence a lot of what they hear and see about you and your brand, before they even come into contact with you.

Part science and part art, your content strategy needs to deliver the right message, to the right person, in the right tone of voice, via the right comms method at the right time…as much of the time as possible.

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Humans, quite a fickle bunch really

But by carefully crafting what you want people to read, you can shape their behaviour and lead them on a journey. Maybe that’s to pick up the phone and call you, maybe to request a demo.

Words are powerful and never more so when combined with effective design and a well-considered customer journey. We like words.

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