Using video to promote events online offers a myriad of benefits. Firstly, it provides a dynamic and engaging way to showcase event highlights and activities, capturing the attention of potential attendees more effectively than text or images alone.
Video content helps create anticipation and buzz around an event, conveying the atmosphere and energy that attendees can expect.
Additionally, videos can be easily shared across various online platforms, expanding the event’s reach and visibility.
Showcasing the Event: A Case Study with MOOVIN Festival
Shown here is the 2023 film that we shot for MOOVIN, Stockport’s hidden gem of a music festival. Headlining were Goldie, Groove Armada, Big Daddy Kane and Todd Terry. A little bit of rain and mud didn’t deter anyone from having a great time – that’s what festivals in the UK are about, right?
Style Matters: Choosing the Right Approach for Event Promotion Videos
Style-wise, a fast-cut, trailer-style promotional video offers several advantages for event promotion. The dynamic and high-energy nature makes it compelling and attention-grabbing. This format also caters to shorter attention spans in the digital age, making it more likely to engage viewers and inspire them to take action. Additionally, the fast-paced nature allows for more content to be presented in a shorter timeframe, providing a more comprehensive overview of the event.
Soundtracking the Event: Enhancing the Visual Experience
Selecting a soundtrack for the visuals is always an enjoyable challenge. For the main film, we endeavour to capture the festival’s diversity with a selection of styles it is renowned for. While using the performing artists’ music makes sense, the acts’ broad musical spectrum and extensive back catalogues often make selection challenging. It’s then an exercise in mixing and cutting the sounds together to create a coherent piece.
Leveraging Social Media: Post-Event Engagement and Promotion
The festival’s post-event film always receives an enthusiastic response on social media, with thousands of views. Footage is also edited to create additional short-form content as part of this year’s Marketing Strategy to promote the festival and generate ticket sales.
For 2024 some of the acts announced are Laurent Garnier, Leftfield, Sampa The Great, Souls of Mischief, Congo Natty and David Rodrigan. See you down the front.
Elevate Your Event with Professional Video Production
Looking to make your event stand out? Let Nuddy Media’s expertise in Event Video Production bring your vision to life! From captivating highlights to engaging promotional videos, we’ve got you covered. Get in touch with us today and let’s create something unforgettable together. Reach out now to take your event to the next level.