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Little brands can look like big brands too
News

Little Brands Can Look Like Big Brands Too: The Power of Visual Branding

10 September 202019 July 2023
by Chris Brookfield

The Influence of Logos and Initial Impressions

Why do people buy into one logo and not another, even before trying the product or service? How does the most visible part of any brand, the logo, hold such sway over decision-making?

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