modern marketer

The make up of a modern marketer

Hmmmmmmm, so, what does the modern marketer look like these days. Are they creatively focused with an eye for design? Do they trawl through datasets so big it’d make your eyes water? Should they be able to capture the hearts and minds of the sales team? Can they afford not to have two eyes firmly fixed on the ROI prize and a seat at the top table?

Marketing agency using AI writing tools

Increased Productivity and Better Results: The Benefits of Using a Marketing Agency that uses AI Writing Tools

As businesses continue to navigate the ever-changing landscape of marketing, one technology that has become increasingly popular is AI writing. AI writing technology utilises artificial intelligence to generate human-like content quickly and efficiently. While some marketers may be hesitant to use AI writing, there are many benefits to using a marketing agency that utilises this technology.

Here are just a few:

What has story telling got to do with it

What has storytelling got to do with it?

When it comes to branding, you might wonder what storytelling has to do with it. Surprisingly, storytelling holds immense significance in the world of marketing and plays a vital role in establishing trust and connection with customers. Let’s explore how this genuine and purposeful form of communication is driving some of the fastest and most trusted brands to success.