Using video to promote events online offers a myriad of benefits. Firstly, it provides a dynamic and engaging way to showcase event highlights and activities, capturing the attention of potential attendees more effectively than text or images alone.

Video content helps create anticipation and buzz around an event, conveying the atmosphere and energy that attendees can expect.

Additionally, videos can be easily shared across various online platforms, expanding the event’s reach and visibility.

As a business owner, marketing can often be one of the biggest expenses on your budget. But the good news is, there are plenty of effective marketing techniques you can implement.

Here are some of the best:

Internal marketing team, an external marketing agency or a hybrid approach? There’s no right or wrong answer to this question; it is down to the organisation’s needs, management style, company culture, and business growth dynamics.

So you’ve decided the best way forward for your organisation’s marketing requirements is to appoint a marketing agency, so how do you pick one? Marketing, by its nature, is subjective; agencies have different specialisms. Do they understand your industry? Do they understand your business? Does price equal quality?

Choosing a marketing agency is quite similar to recruiting at a senior level. Here are a few tips for selecting the right one…

Life is tough for retailers, whether clicks or bricks; the race to the bottom on price has been relentless since consumers have all the data they need in their hands (the internet on their mobile phones). But surely, when demand is already high for Christmas, you don’t need to discount?

The holiday season is a time for festive celebrations and a crucial period for marketers looking to make a lasting impression on their target audience. Crafting compelling Christmas marketing campaigns requires a strategic approach combining creativity, relevance, and understanding consumer behaviour during this joyous time.

In this guide, we’ll explore practical strategies and tips to help marketers elevate their Christmas campaigns and connect with their audience in a meaningful way.