Internal marketing team, an external marketing agency or a hybrid approach? There’s no right or wrong answer to this question; it is down to the organisation’s needs, management style, company culture, and business growth dynamics.

So you’ve decided the best way forward for your organisation’s marketing requirements is to appoint a marketing agency, so how do you pick one? Marketing, by its nature, is subjective; agencies have different specialisms. Do they understand your industry? Do they understand your business? Does price equal quality?

Choosing a marketing agency is quite similar to recruiting at a senior level. Here are a few tips for selecting the right one…