The team at Nuddy Media will be running a six-month marketing course for businesses in Staffordshire.
Practical Marketing is a six-part course designed to empower anyone to write and implement a marketing strategy for their business. It is a FREE course for anyone who wishes to attend. The first class will take place in October 2023, and all interest should be registered at businessenquiries@stokestaffslep.org.uk
Stoke-on-Trent and Staffordshire Growth Hub acts as a focal point for businesses that wish to grow by referring them to coordinated and cohesive growth programmes, business networks, growth groups, and links to specialist information, advice, and services.
Practical Marketing will be divided into six classes, which combine both marketing learning and interactive workshops. Each class will provide standalone knowledge that can be applied to a business, but the benefit will be maximised if all six are attended.
On the course, Nuddy Media will cover an overview of marketing, from social media to PR, website development to advertising, understanding your customers, branding, budgeting, promotions and incentives, planning a marketing calendar, and developing a marketing strategy. The course will cover:
- Class 1: Introduction to Marketing and Customer Profiling
- Class 2: Branding and Understanding the Marketing Instruments
- Class 3: Promotions, Incentives and Loyalty Schemes
- Class 4: Creating A Marketing Strategy
- Class 5: The Marketing Calendar and Marketing Plan
- Class 6: Implementing your Plan and working with Suppliers
Practical Marketing is a course aimed at those with limited marketing knowledge who need to get up to speed and for marketing professionals looking to develop new skills and new ways of thinking. First and foremost, Practical Marketing will provide ‘real-world’ skills and knowledge that may be applied to any business. It is not an intellectual course about marketing theory!
Everyone who attends the full course will be able to write a marketing strategy and plan. In addition, they will make valuable networking contacts who can help and support their business moving forward.
At Nuddy Media, we have clients that range from ‘global to local’, which means whatever size business you work in, from sole traders to multinationals, Practical Marketing will be of benefit to you. Our team has over 100 years’ of experience working at the director level with some of the world’s largest brands and the UK’s most famous entrepreneurs, including John Caudwell (of Phones 4U) and Peter Jones (of Dragons’ Den fame).
Please register for the FREE Practical Marketing Course at businessenquiries@stokestaffslep.org.uk