Using video to promote events online offers a myriad of benefits. Firstly, it provides a dynamic and engaging way to showcase event highlights and activities, capturing the attention of potential attendees more effectively than text or images alone.

Video content helps create anticipation and buzz around an event, conveying the atmosphere and energy that attendees can expect.

Additionally, videos can be easily shared across various online platforms, expanding the event’s reach and visibility.

As a business owner, marketing can often be one of the biggest expenses on your budget. But the good news is, there are plenty of effective marketing techniques you can implement.

Here are some of the best:

Internal marketing team, an external marketing agency or a hybrid approach? There’s no right or wrong answer to this question; it is down to the organisation’s needs, management style, company culture, and business growth dynamics.

So you’ve decided the best way forward for your organisation’s marketing requirements is to appoint a marketing agency, so how do you pick one? Marketing, by its nature, is subjective; agencies have different specialisms. Do they understand your industry? Do they understand your business? Does price equal quality?

Choosing a marketing agency is quite similar to recruiting at a senior level. Here are a few tips for selecting the right one…