20 years ago, businesses would pay up to £20k for Yellow Pages advertising. Today, digital marketing offers more benefits and cost-effective options. Learn about the evolution of advertising and the advantages of using digital marketing in this blog.
Don’t Be a Bore: How Injecting Personality into Your Blog Can Boost Your Business
As a business owner, you’re probably always looking for new ways to attract customers and increase your revenue. One way to do that is by creating regular blog content for your website. Now, before you roll your eyes and dismiss the idea, let me explain why this strategy can be so effective.
All the gear and no idea
I have sat many a time looking out across Sandbanks bay, as car after van after camper pulls up with excitement and decamp what looks to be an awful lot of expensive windsurfing kit, to then see what looks like the expert, not have a scooby doo.
The customer is always right, so why do we treat them so bad
I don’t know about you, but what gets my goat and ranks highly as guaranteed to niggle me, is poor customer service. I just don’t get it. But what I am sure of, get this right, and you increase your chances of repeat business, growth and ultimately success.
Little Brands Can Look Like Big Brands Too: The Power of Visual Branding
The Influence of Logos and Initial Impressions
Why do people buy into one logo and not another, even before trying the product or service? How does the most visible part of any brand, the logo, hold such sway over decision-making?